texturizing foam... pliable styling... invisible firm, flexible support... adds body... your situation: You are unable to achieve lift at the root. your desire: A power-hold root lifter for maximim elevation, volume and body. our solution: Use arise root lifter for elevation, volume and body in a hands-free application. our stylist directions: After shampooing and conditioning with the appropriate american culture products, apply arise root lifter directly to the root and proceed with styling.