Brown downtown? Sunny, spontaneous and real. Finally, the first safe color for the hair down there. BROWNbetty says, go away, gray! Rise and shine! BROWNbetty color for the hair down there naturally colors, covers gray and brightens to match your glorious locks above. Follow the easy directions for safe color. Natural-looking. No mess. No drip. Use it every time you color! Do it up brown! Get your betty ready!