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Curls
| CURLS is a premium, ethnic hair care company whose purpose is to deliver quality products that cater to the unique needs of today's multi-ethnic market. It is the first line of hair care products truly created specifically for biracial/multiracial women and girls with naturally curly hair.
Mahisha Dellinger, a multi-ethnic woman and the founder of CURLS, understands the need of naturally curly hair. Her passion for hair care began at an early age. Finding the right products for her curly hair type posed an interesting challenge…a challenge that was rarely victorious, and always costly. The products that claimed to be THE solution for her curly hair were not created with her hair type in mind. She became exhausted from her search for the "right product" for her naturally curly hair.
While the multi-racial population continued to grow, there were not any products on the market created just for mixed women and girls. Therefore, Mahisha was forced to create her own kitchen concoctions to meet her hair care needs. Soon friends and family began to request samples of her homemade coconut oil treatments, jojoba moisturizer, and leave in conditioner.
Over the years, she spent thousands of dollars on hair care, but she never found a complete line for her hair type…so she created one! Mahisha collaborated with leading cosmetic experts to develop CURLS. Her intense desire to create a remarkable line for a growing, yet overlooked audience, coupled with the extensive chemistry background of her colleagues proved to be a winning combination.
CURLS (and Curly Q's) products contain an exclusive blend of natural oils and quality ingredients, such as aloe leaf juice, panthenol, mango, shea and murmur butter. We’ve included a new, patent pending ingredient - a derivative of the primary lipid found at the hair surface. This important ingredient restores the integrity of your hair, protects the hair from environmental stress, and replenishes the protective layer bound to the hair cuticle.
After CURLS launched and gained popularity worldwide we realized that our customer base was not only multi ethnic curlies but were also Caucasian, African American, Latina, Asian and more. So we decided to change our focus and direction to include the entire Curls family. |
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