Brush it on... Slide it off! Kiss Me''s water-resistant formulation creates an intense layer of color that cannot fade, smudge or run for a dramatic look that lasts all day. this makes Kiss Me liquid eyeliner ideal for even those that have oily skin, sensitive eyes or wear contact lenses. the professional ultra-fine brush allows for easy and precise application to accentuate the beauty of the eyes. To remove, water and gentle pressure is all that is required for Kiss Me eyeliner to effortlessly slide off without leaving any tint or residue behind.